Examining the spectacle and hyperbole that accumulates around sport, Matthew Cornford and David Cross’s commission is displayed on a state-of-the-art LED screen, familiar from major sporting arenas. Showcased on it (each image flowing in rapid succession) is a highlights reel of golden sporting moments – game-changing, record-breaking achievements now preserved in a kind of limbo, to be endlessly replayed in video’s ghostly hall-of-fame. So compulsively repeated that what was once special about them is quickly eroded, the ambiguity of the experience is heightened by the viewer’s too-close proximity to the screen; blurring the line between figuration and abstraction, and leaving what is almost an afterglow. Named after ‘the white bear effect’, in which the attempt to eliminate negative images in favour of positive ones paradoxically causes those unwanted associations to return, the piece illuminates how the thrill of sport, like the feeling of being ‘in the zone’, is fleeting. Existing almost wholly in the moment, despite our best efforts to capture or distil it, it remains elusive and impermanent.
7 September to 14 September 2013
The White Building, London
30 June to 16 September 2012
De La Warr Pavillion, Bexhill on Sea
On 2 September 2012, De La Warr Pavilion hosted an artist talk with Matthew Cornford and David Cross in conversation with curator Catherine Wood.
The White Bear Effect was commissioned and curated as part of Everything Flows by FVU and De La Warr Pavilion. Supported by the Wellcome Trust and Arts Council England.